lotus-massage-studio-1-10  ·  L3 - Massage  ·  Toronto (Midwest)

Owner: Anna Klemperer  ·  Manager: Sarah Neligan  ·  Division: Toronto  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
one 60 min lymphatic or hot stone massage $150.00 $97.50 0.0% 0 $0.00
60-min session of Cupping & Massage $160.00 $90.00 0.0% 0 $0.00
one 60 min swedish / aromatherapy / deep tissue massage $90.00 $75.00 0.0% 0 $0.00
60 Minute Aromatherapy Massage $88.00 $70.40 0.0% 0 $0.00
60 Minute Hot Stone Massage $95.00 $76.00 0.0% 0 $0.00
60 Minute Deep Tissue $88.00 $70.40 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — one 60 min swedish / aromatherapy / deep tissue massage lotus-massage-studio-1-10

Change anchor: 2025-03-01  ·  417d since change
Margin: 33.5% → 30.0% (-3.5pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.8% 1.9% -31.7% 0.0% n/a -4.1% -27.5% worked
GB/UDV $1.76 $1.77 +0.5% $0.00 n/a -2.5% +3.0%
MVR/UDV $-0.17 $0.02 +112.9% $0.00 n/a -65.5% +178.4%

3-Comparison — 60 Minute Aromatherapy Massage lotus-massage-studio-1-10

Change anchor: 2025-05-13  ·  344d since change
Price: $64.00 → $70.40

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 0.5% +12.8% 0.0% n/a +19.0% -6.2% didnt work
GB/UDV $0.52 $0.32 -38.0% $0.00 n/a +23.2% -61.2%
MVR/UDV $0.06 $0.01 -81.0% $0.00 n/a +15.6% -96.7%

3-Comparison — one 60 min lymphatic or hot stone massage lotus-massage-studio-1-10

Change anchor: 2025-10-24  ·  180d since change
Price: $76.00 → $97.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 1.4% +3.6% 0.0% n/a +13.9% -10.3% didnt work
GB/UDV $1.02 $1.35 +32.9% $0.00 n/a +6.9% +26.0%
MVR/UDV $0.11 $0.10 -3.7% $0.00 n/a +40.9% -44.6%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Minute Deep Tissue lotus-massage-studio-1-10

Change anchor: 2025-05-07  ·  350d since change
Price: $64.00 → $70.40

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.7% 2.5% -5.0% 0.0% n/a +77.3% -82.3% didnt work
GB/UDV $1.98 $2.12 +7.0% $0.00 n/a +63.6% -56.6%
MVR/UDV $0.29 $0.17 -43.1% $0.00 n/a +71.5% -114.6%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.