live-n-restore-massage-therapy-1 · L3 - Massage · McAllen (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Full Body Bamboo Massage with Aromatherapy and Hot Towels | $110.00 | $75.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Full Body Massage with Hot Stones | $210.00 | $139.00 | 0.0% | 0 | $0.00 |
| 50-Minute Full Body Massage with Cupping and Hot Stones | $114.99 | $79.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 60-Minute Full Body Bamboo Massage with Aromatherapy and Hot Towels — 41.1% → 38.9% analysed below
- 2025-11-28 Price change on 60-Minute Full Body Bamboo Massage with Aromatherapy and Hot Towels — $75.00 → $67.50
- 2025-11-01 Margin change on 50-Minute Full Body Massage with Cupping and Hot Stones — 45.0% → 38.9% analysed below
3-Comparison — 60-Minute Full Body Bamboo Massage with Aromatherapy and Hot Towels live-n-restore-massage-therapy-1
Margin: 41.1% → 38.9% (-2.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.0% | +19.7% | 0.0% | n/a | +21.5% | -1.8% | didnt work |
| GB/UDV | $0.60 | $0.69 | +15.4% | $0.00 | n/a | +24.3% | -8.9% | |
| MVR/UDV | $0.19 | $0.16 | -17.1% | $0.00 | n/a | +45.8% | -63.0% |
3-Comparison — 50-Minute Full Body Massage with Cupping and Hot Stones live-n-restore-massage-therapy-1
Margin: 45.0% → 38.9% (-6.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.3% | -52.0% | 0.0% | n/a | +8.5% | -60.5% | didnt work |
| GB/UDV | $0.47 | $0.20 | -56.8% | $0.00 | n/a | +9.2% | -66.0% | |
| MVR/UDV | $0.17 | $0.04 | -75.4% | $0.00 | n/a | +144.8% | -220.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.