lily-massage-5 · L3 - Massage · Lynnwood (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 80 Minute Combo FullBody and Foot Massage w Hot Stones and Essential oils for 1 | $130.00 | $90.00 | 31.8% | 2 | $197.98 |
| 80 Minute Combo FullBody and Foot Massage w Hot Stones and Essential oils for 2 | $269.99 | $185.00 | 31.6% | 3 | $608.97 |
| 90 minute Couples Massage | $300.00 | $159.00 | 0.0% | 0 | $0.00 |
| 60 minute Couples Massage | $200.00 | $119.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 80 Minute Combo FullBody and Foot Massage w Hot Stones and Essential oils for 2 — 26.0% → 31.6% analysed below
- 2026-03-01 Margin change on 80 Minute Combo FullBody and Foot Massage w Hot Stones and Essential oils for 1 — 26.2% → 31.8% analysed below
- 2026-02-26 Price change on 80 Minute Combo FullBody and Foot Massage w Hot Stones and Essential oils for 2 — $185.00 → $202.99
3-Comparison — 80 Minute Combo FullBody and Foot Massage w Hot Stones and Essential oils for 2 lily-massage-5
Margin: 26.0% → 31.6% (5.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 0.8% | -73.5% | 0.0% | n/a | -5.0% | -68.5% | didnt work |
| GB/UDV | $5.89 | $1.69 | -71.3% | $0.00 | n/a | -8.4% | -62.9% | |
| MVR/UDV | $1.05 | $0.39 | -62.4% | $0.00 | n/a | -1867.6% | +1805.2% |
3-Comparison — 80 Minute Combo FullBody and Foot Massage w Hot Stones and Essential oils for 1 lily-massage-5
Margin: 26.2% → 31.8% (5.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.8% | -13.0% | 0.0% | n/a | +15.3% | -28.3% | didnt work |
| GB/UDV | $0.87 | $0.82 | -5.6% | $0.00 | n/a | +13.6% | -19.2% | |
| MVR/UDV | $0.23 | $0.21 | -8.7% | $0.00 | n/a | +128.5% | -137.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.