lily-massage-22  ·  L3 - Massage  ·  Cathedral City (Pacific South)

Owner: Ingrid Maydaly Barillas Herrera  ·  Manager: Edgar Rolando Flores Davila  ·  Division: Inland Empire, CA  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 45-Minutes Therapeutic Body Massage with Deep Tissue and Hot St... $120.00 $60.00 0.0% 0 $0.00
One 60-Minutes Therapeutic Body Massage with Deep Tissue and Hot St... $140.00 $70.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 45-Minutes Therapeutic Body Massage with Deep Tissue and Hot St... lily-massage-22

Change anchor: 2025-07-01  ·  295d since change
Margin: 100.0% → 21.0% (-79.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 0.4% -66.6% 0.0% n/a +6.6% -73.2% didnt work
GB/UDV $1.09 $0.24 -77.7% $0.00 n/a +11.8% -89.5%
MVR/UDV $0.82 $0.05 -93.9% $0.00 n/a -55.3% -38.7%

3-Comparison — One 60-Minutes Therapeutic Body Massage with Deep Tissue and Hot St... lily-massage-22

Change anchor: 2025-08-01  ·  264d since change
Margin: 40.8% → 21.0% (-19.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 4.1% 4.8% +17.7% 0.0% n/a -1.9% +19.6% didnt work
GB/UDV $3.44 $4.26 +23.9% $0.00 n/a -1.8% +25.6%
MVR/UDV $1.14 $0.67 -41.5% $0.00 n/a +59.5% -101.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.