lily-foot-spa-1 · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Luxury Body Massage with Hot Stones Treatment | $65.00 | $65.00 | 27.7% | 1 | $70.99 |
| Couples 60-Minute Luxury Body Massage with Hot Stones Treatment | $125.00 | $125.00 | 27.9% | 1 | $136.99 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on Couples 60-Minute Luxury Body Massage with Hot Stones Treatment — 21.0% → 27.9% analysed below
3-Comparison — Couples 60-Minute Luxury Body Massage with Hot Stones Treatment lily-foot-spa-1
Change anchor: 2026-03-01
· 52d since change
Margin: 21.0% → 27.9% (6.9pp)
Margin: 21.0% → 27.9% (6.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 1.2% | -21.9% | 0.0% | n/a | -11.2% | -10.7% | worked |
| GB/UDV | $2.00 | $1.71 | -14.4% | $0.00 | n/a | -16.8% | +2.4% | |
| MVR/UDV | $0.42 | $0.48 | +13.8% | $0.00 | n/a | -209.6% | +223.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.