lifecare-chiropractic-3-6 · L3 - Massage · Mesa (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| *offer* One 90-Minute Therapeutic Massage | $130.00 | $91.00 | 21.0% | 1 | $91.00 |
| 60 Minute Massage | $85.00 | $58.65 | 37.0% | 3 | $175.95 |
| 90 Minute Massage | $130.00 | $89.70 | 0.0% | 0 | $0.00 |
| *offer* One 60-Minute Therapeutic Massage | $85.00 | $59.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-17 Price change on 90 Minute Massage — $78.00 → $89.70 analysed below
- 2025-12-13 Price change on 60 Minute Massage — $55.25 → $58.65 analysed below
- 2025-09-24 Price change on 60 Minute Massage — $51.00 → $55.25
- 2025-03-12 Price change on 90 Minute Massage — $72.00 → $78.00
3-Comparison — 90 Minute Massage lifecare-chiropractic-3-6
Price: $78.00 → $89.70
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 1.8% | -49.2% | 0.0% | n/a | +8.5% | -57.7% | didnt work |
| GB/UDV | $2.77 | $1.62 | -41.6% | $0.00 | n/a | +28.2% | -69.7% | |
| MVR/UDV | $0.71 | $0.38 | -46.1% | $0.00 | n/a | +151.0% | -197.2% |
3-Comparison — 60 Minute Massage lifecare-chiropractic-3-6
Price: $55.25 → $58.65
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 3.6% | +12.9% | 0.0% | n/a | +3.8% | +9.2% | inconclusive |
| GB/UDV | $1.76 | $2.11 | +19.5% | $0.00 | n/a | +6.3% | +13.2% | |
| MVR/UDV | $0.42 | $0.37 | -12.9% | $0.00 | n/a | -344.7% | +331.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.