life-x-therapy · L3 - Massage · West Melbourne (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 Minutes Therapeutic Massage | $125.00 | $87.50 | 45.0% | 1 | $87.50 |
| One 90 Minutes Swedish Massage | $145.00 | $94.25 | 45.0% | 2 | $188.50 |
| One 60 minutes Swedish Massage | $120.00 | $84.00 | 45.0% | 7 | $588.00 |
| One 90 Minutes Therapeutic Massage | $150.00 | $97.50 | 45.0% | 4 | $390.00 |
Activity Timeline (sorted newest first)
- 2025-11-14 Price change on One 90 Minutes Therapeutic Massage — $90.00 → $97.50 analysed below
- 2025-11-12 Price change on One 60 minutes Swedish Massage — $72.00 → $84.00 analysed below
3-Comparison — One 90 Minutes Therapeutic Massage life-x-therapy
Price: $90.00 → $97.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 2.0% | -13.3% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $2.21 | $1.91 | -13.3% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.57 | $0.65 | +14.8% | $0.00 | n/a | n/a | n/a |
3-Comparison — One 60 minutes Swedish Massage life-x-therapy
Price: $72.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 1.6% | -37.1% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.94 | $1.37 | -29.6% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.42 | $0.39 | -8.3% | $0.00 | n/a | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.