lehigh-valley-massage-associates-dean-p-agiato-2  ·  L3 - Massage  ·  Wescoville (East)

Owner: Giovanni Gabriel Castro Murga  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Allentown/Reading, PA  ·  Stage:  ·  PDS: Massage - Therapeutic

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Minutes: Therapeutic Massage $75.00 $52.50 42.0% 5 $262.50
90 Minutes: Therapeutic Massage $105.00 $73.50 42.0% 1 $73.50

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90 Minutes: Therapeutic Massage lehigh-valley-massage-associates-dean-p-agiato-2

Change anchor: 2025-07-11  ·  285d since change
Price: $63.00 → $73.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 4.7% 4.3% -8.0% 0.0% n/a n/a n/a insufficient data
GB/UDV $2.98 $3.20 +7.4% $0.00 n/a n/a n/a
MVR/UDV $0.68 $0.93 +36.7% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 60 Minutes: Therapeutic Massage lehigh-valley-massage-associates-dean-p-agiato-2

Change anchor: 2025-07-16  ·  280d since change
Price: $45.00 → $52.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.7% 3.4% -8.8% 0.0% n/a n/a n/a insufficient data
GB/UDV $1.66 $1.76 +6.4% $0.00 n/a n/a n/a
MVR/UDV $0.50 $0.56 +10.5% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.