layana-london-thaimassage · L3 - Massage · London (Unmapped)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30 Min Thai Back Massage | $40.00 | $29.95 | 33.0% | 7 | $200.26 |
| 60 Min Full Thai Oil Signature Massage | $65.00 | $47.95 | 32.8% | 23 | $1,050.35 |
| 60 Min Swedish Massage | $65.00 | $47.95 | 33.2% | 38 | $1,746.61 |
Activity Timeline (sorted newest first)
- 2025-11-13 Price change on 30 Min Thai Back Massage — $23.72 → $28.80 analysed below
- 2025-11-05 Price change on 60 Min Swedish Massage — $41.22 → $46.72 analysed below
- 2025-10-01 Price change on 60 Min Full Thai Oil Signature Massage — $37.97 → $45.44 analysed below
- 2025-10-01 Price change on 60 Min Swedish Massage — $38.09 → $41.11
3-Comparison — 60 Min Full Thai Oil Signature Massage layana-london-thaimassage
Price: $37.97 → $45.44
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 791.7% | 1340.0% | +69.3% | 0.0% | n/a | +216.8% | -147.5% | didnt work |
| GB/UDV | $301.15 | $601.28 | +99.7% | $0.00 | n/a | +175.4% | -75.8% | |
| MVR/UDV | $93.01 | $165.79 | +78.3% | $0.00 | n/a | +154.4% | -76.2% |
3-Comparison — 30 Min Thai Back Massage layana-london-thaimassage
Price: $23.72 → $28.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 140.0% | 78.9% | -43.6% | 0.0% | n/a | -12.4% | -31.2% | didnt work |
| GB/UDV | $33.39 | $22.65 | -32.2% | $0.00 | n/a | -17.8% | -14.3% | |
| MVR/UDV | $9.82 | $6.51 | -33.7% | $0.00 | n/a | -17.3% | -16.4% |
3-Comparison — 60 Min Swedish Massage layana-london-thaimassage
Price: $41.22 → $46.72
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 385.7% | 238.5% | -38.2% | 0.0% | n/a | -39.9% | +1.7% | didnt work |
| GB/UDV | $159.10 | $109.43 | -31.2% | $0.00 | n/a | -31.9% | +0.7% | |
| MVR/UDV | $36.00 | $26.66 | -25.9% | $0.00 | n/a | -40.3% | +14.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.