lavender-spa-7 · L3 - Massage · Van Nuys (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minute Swedish or Deep Tissue Massage with Optional Hot Stones | $110.00 | $77.00 | 0.0% | 0 | $0.00 |
| 60 Minute Swedish or Deep Tissue Massage with Optional Hot Stones | $75.00 | $59.00 | 22.7% | 53 | $3,291.67 |
| 90 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones | $220.00 | $145.00 | 0.0% | 0 | $0.00 |
| 60 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones | $150.01 | $119.00 | 23.4% | 28 | $3,507.84 |
Activity Timeline (sorted newest first)
- 2026-04-08 Price change on 60 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones — $119.00 → $129.99 analysed below
- 2026-04-07 Price change on 60 Minute Swedish or Deep Tissue Massage with Optional Hot Stones — $59.00 → $63.99 analysed below
3-Comparison — 60 Minute Swedish or Deep Tissue Massage with Optional Hot Stones lavender-spa-7
Price: $59.00 → $63.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 2.9% | -19.5% | 2.5% | +13.7% | +0.2% | -19.7% | worked |
| GB/UDV | $2.15 | $2.20 | +2.0% | $1.50 | +46.1% | -2.8% | +4.8% | |
| MVR/UDV | $0.35 | $0.43 | +25.1% | $0.28 | +56.2% | +1.3% | +23.8% |
3-Comparison — 60 Minute Couples Swedish or Deep Tissue Massage with Optional Hot Stones lavender-spa-7
Price: $119.00 → $129.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 1.8% | -32.2% | 1.3% | +32.1% | +9.2% | -41.3% | worked |
| GB/UDV | $3.12 | $2.30 | -26.0% | $1.60 | +44.3% | +6.8% | -32.8% | |
| MVR/UDV | $0.54 | $0.54 | +1.2% | $0.30 | +78.1% | +5.9% | -4.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.