lastarr-massage-1-1 · L3 - Massage · richmond (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Deep Tissue Massage + Enhancement | $100.00 | $70.00 | 0.0% | 0 | $0.00 |
| 90 Minute Deep Tissue Massage + Enhancement | $140.00 | $96.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-01-05 Price change on 90 Minute Deep Tissue Massage + Enhancement — $88.20 → $96.00 analysed below
- 2026-01-01 Margin change on 90 Minute Deep Tissue Massage + Enhancement — 30.9% → 28.3%
- 2026-01-01 Price change on 60 Minute Deep Tissue Massage + Enhancement — $65.00 → $70.00 analysed below
3-Comparison — 60 Minute Deep Tissue Massage + Enhancement lastarr-massage-1-1
Price: $65.00 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.9% | 1.9% | -51.7% | 0.0% | n/a | -20.7% | -31.0% | didnt work |
| GB/UDV | $2.70 | $1.31 | -51.4% | $0.00 | n/a | -12.4% | -39.0% | |
| MVR/UDV | $0.62 | $0.25 | -59.0% | $0.00 | n/a | +15.9% | -74.9% |
3-Comparison — 90 Minute Deep Tissue Massage + Enhancement lastarr-massage-1-1
Price: $88.20 → $96.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.5% | 2.7% | -39.7% | 0.0% | n/a | -22.5% | -17.2% | didnt work |
| GB/UDV | $4.77 | $2.60 | -45.5% | $0.00 | n/a | -21.1% | -24.4% | |
| MVR/UDV | $1.03 | $0.49 | -52.6% | $0.00 | n/a | +84.5% | -137.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.