la-vita-day-spa-plainsboro-1 · L3 - Massage · Plainsboro (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| *OFFER* One Signature Facial and 60-Minute Swedish Body Massage with Aromatherap | $180.00 | $180.00 | 0.0% | 0 | $0.00 |
| *DEAL* One Signature Facial and 60-Minute Swedish Body Massage with Aromatherapy | $180.01 | $98.00 | 30.0% | 13 | $1,274.00 |
| *OFFER* One 60-Minute Swedish Body Massage with Aromatherapy--unrestrict | $90.00 | $90.00 | 0.0% | 0 | $0.00 |
| *DEAL*One 60-Minute Swedish Body Massage with Aromatherapy--Limit 1 | $90.01 | $58.00 | 30.0% | 24 | $1,392.00 |
Activity Timeline (sorted newest first)
- 2025-05-07 Price change on *DEAL* One Signature Facial and 60-Minute Swedish Body Massage with Aromatherapy — $89.00 → $98.00 analysed below
- 2025-05-06 Price change on *DEAL*One 60-Minute Swedish Body Massage with Aromatherapy--Limit 1 — $49.00 → $58.00 analysed below
3-Comparison — *DEAL* One Signature Facial and 60-Minute Swedish Body Massage with Aromatherapy la-vita-day-spa-plainsboro-1
Price: $89.00 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 3.6% | +11.1% | 0.0% | n/a | -1.5% | +12.6% | worked |
| GB/UDV | $2.87 | $3.52 | +22.3% | $0.00 | n/a | -2.8% | +25.1% | |
| MVR/UDV | $0.60 | $0.81 | +36.6% | $0.00 | n/a | -1087.9% | +1124.5% |
3-Comparison — *DEAL*One 60-Minute Swedish Body Massage with Aromatherapy--Limit 1 la-vita-day-spa-plainsboro-1
Price: $49.00 → $58.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.2% | 4.8% | +12.6% | 0.0% | n/a | +16.0% | -3.4% | worked |
| GB/UDV | $2.07 | $2.76 | +33.3% | $0.00 | n/a | +12.8% | +20.5% | |
| MVR/UDV | $0.45 | $0.64 | +40.7% | $0.00 | n/a | -209.4% | +250.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.