koi-bodywork · L3 - Massage · Rochester (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Min Swedish Body Massage + Hot Stone Therapy | $300.00 | $150.00 | 25.0% | 21 | $3,150.00 |
| 60-Min Swedish Body Massage + Hot Stone Therapy | $200.00 | $100.00 | 25.0% | 29 | $2,900.00 |
| 60 Min Combo Massage- 30-Min Body Massage + 30-Min Foot Massage + Hot Stones | $200.00 | $100.00 | 25.0% | 5 | $500.00 |
| 60-Min Couples Swedish Massage + Hot Stone Therapy | $400.00 | $200.00 | 25.0% | 10 | $2,000.00 |
Activity Timeline (sorted newest first)
- 2025-07-04 Price change on 90-Min Swedish Body Massage + Hot Stone Therapy — $109.00 → $150.00 analysed below
- 2025-06-29 Price change on 60-Min Swedish Body Massage + Hot Stone Therapy — $75.00 → $100.00 analysed below
- 2025-06-27 Price change on 60-Min Couples Swedish Massage + Hot Stone Therapy — $149.00 → $200.00 analysed below
- 2025-06-27 Price change on 60 Min Combo Massage- 30-Min Body Massage + 30-Min Foot Massage + Hot Stones — $75.00 → $100.00 analysed below
3-Comparison — 90-Min Swedish Body Massage + Hot Stone Therapy koi-bodywork
Price: $109.00 → $150.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 1.6% | -27.8% | 0.0% | n/a | -8.0% | -19.8% | worked |
| GB/UDV | $2.45 | $2.55 | +3.9% | $0.00 | n/a | -7.6% | +11.5% | |
| MVR/UDV | $0.29 | $0.43 | +48.9% | $0.00 | n/a | -27.0% | +75.9% |
3-Comparison — 60-Min Couples Swedish Massage + Hot Stone Therapy koi-bodywork
Price: $149.00 → $200.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 1.6% | -35.5% | 0.0% | n/a | -9.2% | -26.4% | didnt work |
| GB/UDV | $3.75 | $3.24 | -13.5% | $0.00 | n/a | -6.5% | -6.9% | |
| MVR/UDV | $0.61 | $0.58 | -3.8% | $0.00 | n/a | +437.5% | -441.3% |
3-Comparison — 60-Min Swedish Body Massage + Hot Stone Therapy koi-bodywork
Price: $75.00 → $100.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 2.2% | -34.0% | 0.0% | n/a | -7.3% | -26.7% | didnt work |
| GB/UDV | $3.08 | $2.50 | -19.0% | $0.00 | n/a | -6.9% | -12.1% | |
| MVR/UDV | $0.45 | $0.37 | -17.6% | $0.00 | n/a | +158.1% | -175.8% |
3-Comparison — 60 Min Combo Massage- 30-Min Body Massage + 30-Min Foot Massage + Hot Stones koi-bodywork
Price: $75.00 → $100.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 0.9% | -47.3% | 0.0% | n/a | -5.0% | -42.3% | didnt work |
| GB/UDV | $1.41 | $0.87 | -38.3% | $0.00 | n/a | -1.9% | -36.4% | |
| MVR/UDV | $0.23 | $0.15 | -33.3% | $0.00 | n/a | +76.4% | -109.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.