kody-lmt-3 · L3 - Massage · Clearwater (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60min deep tissue massage | $90.00 | $74.70 | 32.2% | 7 | $470.61 |
| 90min deep tissue massage | $115.00 | $96.60 | 32.2% | 11 | $956.34 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 90min deep tissue massage — 34.3% → 32.2% analysed below
- 2025-11-07 Price change on 60min deep tissue massage — $74.70 → $67.23 analysed below
- 2025-11-01 Margin change on 60min deep tissue massage — 39.0% → 32.2%
3-Comparison — 90min deep tissue massage kody-lmt-3
Margin: 34.3% → 32.2% (-2.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 2.2% | -34.4% | 0.0% | n/a | +7.8% | -42.3% | didnt work |
| GB/UDV | $3.00 | $1.91 | -36.5% | $0.00 | n/a | +5.4% | -41.9% | |
| MVR/UDV | $0.66 | $0.41 | -37.4% | $0.00 | n/a | -1105.1% | +1067.7% |
3-Comparison — 60min deep tissue massage kody-lmt-3
Price: $74.70 → $67.23
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.7% | +27.0% | 0.0% | n/a | +38.9% | -11.9% | didnt work |
| GB/UDV | $0.40 | $0.46 | +14.3% | $0.00 | n/a | +35.4% | -21.0% | |
| MVR/UDV | $0.09 | $0.06 | -27.9% | $0.00 | n/a | -764.6% | +736.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.