kinetic-healing-and-life-movement · L3 - Massage · San Diego (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Full Body Deep Tissue Massage | $94.99 | $59.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Full Body Therapeutic Massage | $120.00 | $84.00 | 35.0% | 5 | $420.00 |
| One 90-Minute Full Body Sports Massage | $165.00 | $130.35 | 0.0% | 0 | $0.00 |
| One 90-Minute Full Body Therapeutic Massage | $160.00 | $131.20 | 35.0% | 4 | $524.80 |
| One 60-Minute Full Body Sports Massage | $125.00 | $102.50 | 0.0% | 0 | $0.00 |
| One 90-Minute Full Body Deep Tissue Massage | $154.99 | $96.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-23 Price change on One 90-Minute Full Body Therapeutic Massage — $106.60 → $131.20 analysed below
3-Comparison — One 90-Minute Full Body Therapeutic Massage kinetic-healing-and-life-movement
Change anchor: 2026-02-23
· 58d since change
Price: $106.60 → $131.20
Price: $106.60 → $131.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 3.7% | +133.3% | 1.6% | +133.3% | +84.6% | +48.8% | worked |
| GB/UDV | $1.69 | $4.86 | +187.2% | $2.03 | +139.3% | +66.0% | +121.2% | |
| MVR/UDV | $0.30 | $0.47 | +53.6% | $0.42 | +11.2% | +1724.8% | -1671.2% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.