kinective-care-wellness · L3 - Massage · Ocoee (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30-Minutes Choice-of-Massage (Swedish or Deep Tissue) | $50.00 | $35.00 | 0.0% | 0 | $0.00 |
| 90-Minutes Choice-of-Massage (Swedish or Deep Tissue) | $150.01 | $98.00 | 0.0% | 0 | $0.00 |
| 60-Minutes Choice-of-Massage (Swedish or Deep Tissue) | $100.00 | $70.00 | 31.0% | 16 | $1,120.00 |
Activity Timeline (sorted newest first)
- 2025-11-17 Price change on 60-Minutes Choice-of-Massage (Swedish or Deep Tissue) — $65.00 → $70.00 analysed below
3-Comparison — 60-Minutes Choice-of-Massage (Swedish or Deep Tissue) kinective-care-wellness
Change anchor: 2025-11-17
· 156d since change
Price: $65.00 → $70.00
Price: $65.00 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 8.5% | +67.1% | 0.0% | n/a | +14.3% | +52.8% | worked |
| GB/UDV | $3.57 | $8.06 | +125.5% | $0.00 | n/a | +20.6% | +104.9% | |
| MVR/UDV | $0.64 | $1.74 | +172.4% | $0.00 | n/a | -201.0% | +373.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.