kimberley-spa · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50-Minute Signature Massage with Hot Stone and Hot Towel | $100.00 | $50.00 | 0.0% | 0 | $0.00 |
| Couples 50-Minute Signature Massage with Hot Stone and Hot Towel | $200.00 | $100.00 | 0.0% | 0 | $0.00 |
| 60-Minute Custom Foot Reflexology with Foot Rub | $80.00 | $40.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-23 Price change on 50-Minute Signature Massage with Hot Stone and Hot Towel — $59.00 → $50.00 analysed below
- 2025-07-22 Price change on Couples 50-Minute Signature Massage with Hot Stone and Hot Towel — $119.00 → $100.00 analysed below
3-Comparison — Couples 50-Minute Signature Massage with Hot Stone and Hot Towel kimberley-spa
Price: $119.00 → $100.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 3.4% | +468.2% | 0.0% | n/a | -0.1% | +468.4% | worked |
| GB/UDV | $0.65 | $3.49 | +435.7% | $0.00 | n/a | +4.2% | +431.5% | |
| MVR/UDV | $0.14 | $0.51 | +272.6% | $0.00 | n/a | +68.8% | +203.8% |
3-Comparison — 50-Minute Signature Massage with Hot Stone and Hot Towel kimberley-spa
Price: $59.00 → $50.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 1.4% | -44.9% | 0.0% | n/a | -2.3% | -42.7% | didnt work |
| GB/UDV | $1.94 | $0.76 | -61.0% | $0.00 | n/a | -2.5% | -58.5% | |
| MVR/UDV | $0.17 | $0.12 | -32.2% | $0.00 | n/a | +77.9% | -110.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.