kevin-s-massage-2  ·  L3 - Massage  ·  Yorktown (East)

Owner: Eduardo Alejandro Rivera Lopez  ·  Manager: Kimberly Angelica Barillas Chacon  ·  Division: Hampton Roads  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Couples 60Mins Custom Body Massage with Essential Oil and Hot Stone... $300.00 $150.00 0.0% 0 $0.00
60Mins Custom Combo Massage include 30Mins Body+30Mins Foot with Es... $150.00 $75.00 25.0% 2 $150.00
60Mins Custom Body Massage with Essential Oil and Hot Stone Treatment $150.00 $75.00 25.0% 5 $375.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Couples 60Mins Custom Body Massage with Essential Oil and Hot Stone... kevin-s-massage-2

Change anchor: 2025-09-24  ·  210d since change
Price: $120.00 → $150.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 0.6% -44.2% 0.0% n/a n/a n/a insufficient data
GB/UDV $1.21 $0.84 -30.3% $0.00 n/a n/a n/a
MVR/UDV $0.19 $0.15 -22.4% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 60Mins Custom Combo Massage include 30Mins Body+30Mins Foot with Es... kevin-s-massage-2

Change anchor: 2025-09-24  ·  210d since change
Price: $60.00 → $75.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 2.2% +123.0% 0.0% n/a n/a n/a insufficient data
GB/UDV $0.60 $1.90 +213.6% $0.00 n/a n/a n/a
MVR/UDV $0.08 $0.33 +325.2% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 60Mins Custom Body Massage with Essential Oil and Hot Stone Treatment kevin-s-massage-2

Change anchor: 2025-09-26  ·  208d since change
Price: $60.00 → $75.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.9% 3.2% -18.9% 0.0% n/a n/a n/a insufficient data
GB/UDV $2.47 $2.60 +5.3% $0.00 n/a n/a n/a
MVR/UDV $0.38 $0.35 -8.5% $0.00 n/a n/a n/a
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.