kathy-platt-hhp-1-1 · L3 - Massage · Crossroads (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Signature Lymphatic Drainage Massage | $165.00 | $115.50 | 0.0% | 0 | $0.00 |
| 120 min Signature Lymphatic Drainage Massage | $280.00 | $196.00 | 0.0% | 0 | $0.00 |
| 90-Minute Signature Lymphatic Drainage Massage | $210.00 | $147.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-01-20 Price change on 90-Minute Signature Lymphatic Drainage Massage — $104.00 → $147.00 analysed below
3-Comparison — 90-Minute Signature Lymphatic Drainage Massage kathy-platt-hhp-1-1
Change anchor: 2026-01-20
· 92d since change
Price: $104.00 → $147.00
Price: $104.00 → $147.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.5% | -13.9% | 2.4% | -36.7% | n/a | n/a | didnt work |
| GB/UDV | $1.82 | $2.22 | +21.7% | $2.48 | -10.5% | n/a | n/a | |
| MVR/UDV | $0.63 | $0.63 | -1.2% | $0.83 | -24.8% | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.