karma-massage-5 · L3 - Massage · Katy (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Swedish Massage | $115.00 | $69.00 | 35.0% | 12 | $828.00 |
| 60 Min Deep Tissue Massage | $115.00 | $75.00 | 35.0% | 6 | $450.00 |
| 60 Min Prenatal Massage | $115.00 | $75.00 | 35.0% | 1 | $75.00 |
Activity Timeline (sorted newest first)
- 2026-01-10 Price change on 60 Min Prenatal Massage — $65.00 → $75.00 analysed below
- 2026-01-08 Price change on 60 Min Deep Tissue Massage — $69.00 → $75.00 analysed below
- 2025-12-18 Price change on 60 Min Swedish Massage — $65.00 → $69.00 analysed below
3-Comparison — 60 Min Deep Tissue Massage karma-massage-5
Price: $69.00 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.8% | 3.1% | -34.2% | 4.0% | -21.7% | -21.0% | -13.2% | didnt work |
| GB/UDV | $4.18 | $2.79 | -33.3% | $3.31 | -15.8% | -14.7% | -18.6% | |
| MVR/UDV | $0.92 | $0.67 | -27.1% | $0.44 | +54.1% | +39.7% | -66.8% |
3-Comparison — 60 Min Prenatal Massage karma-massage-5
Price: $65.00 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 2.0% | +204.8% | 0.7% | +204.8% | -19.2% | +224.0% | worked |
| GB/UDV | $0.57 | $1.49 | +163.8% | $0.42 | +251.7% | -13.5% | +177.3% | |
| MVR/UDV | $0.14 | $0.34 | +150.2% | $0.10 | +251.7% | +8.4% | +141.7% |
3-Comparison — 60 Min Swedish Massage karma-massage-5
Price: $65.00 → $69.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 3.7% | +19.9% | 0.0% | n/a | -4.9% | +24.7% | worked |
| GB/UDV | $2.27 | $3.41 | +50.6% | $0.00 | n/a | -4.8% | +55.4% | |
| MVR/UDV | $0.46 | $0.72 | +55.8% | $0.00 | n/a | -149.8% | +205.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.