just-massage-17 · L3 - Massage · New Orleans (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Back Massage with Hot Stone | $150.00 | $91.50 | 0.0% | 0 | $0.00 |
| 60-minute Foot and Body Massage | $150.00 | $91.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on 60-minute Foot and Body Massage — 100.0% → 45.0% analysed below
3-Comparison — 60-minute Foot and Body Massage just-massage-17
Change anchor: 2025-07-01
· 295d since change
Margin: 100.0% → 45.0% (-55.0pp)
Margin: 100.0% → 45.0% (-55.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.9% | +21.5% | 0.0% | n/a | +19.3% | +2.2% | didnt work |
| GB/UDV | $0.70 | $0.86 | +21.5% | $0.00 | n/a | +28.6% | -7.1% | |
| MVR/UDV | $0.52 | $0.22 | -57.4% | $0.00 | n/a | -39.5% | -17.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.