journey-within-wellness-center-rockville-maryland-2 · L3 - Massage · North Bethesda (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-minute Thai Stretching Massage | $150.00 | $73.50 | 35.0% | 5 | $367.50 |
| 60-Minute Swedish or Deep-Tissue Massage & 60min Float Therapy combo | $300.00 | $141.00 | 35.0% | 24 | $3,384.00 |
| 60-Minute Swedish or Deep-Tissue Massage | $199.98 | $101.99 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Swedish or Deep-Tissue Massage | $425.00 | $187.00 | 0.0% | 0 | $0.00 |
| One 60-minute Thai Stretching Massage and 60-minute Float Session | $249.00 | $114.54 | 35.0% | 4 | $458.16 |
Activity Timeline (sorted newest first)
- 2026-02-14 Price change on One 60-minute Thai Stretching Massage — $105.00 → $73.50 analysed below
- 2026-01-15 Price change on One 60-minute Thai Stretching Massage and 60-minute Float Session — $174.30 → $114.54 analysed below
- 2026-01-14 Price change on 60-Minute Swedish or Deep-Tissue Massage & 60min Float Therapy combo — $161.99 → $141.00 analysed below
3-Comparison — One 60-minute Thai Stretching Massage journey-within-wellness-center-rockville-maryland-2
Price: $105.00 → $73.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.4% | +63.3% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $0.24 | $0.30 | +22.5% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.08 | $0.07 | -3.1% | $0.00 | n/a | n/a | n/a |
3-Comparison — One 60-minute Thai Stretching Massage and 60-minute Float Session journey-within-wellness-center-rockville-maryland-2
Price: $174.30 → $114.54
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.6% | +92.6% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $0.52 | $1.04 | +98.9% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.13 | $0.31 | +147.0% | $0.00 | n/a | n/a | n/a |
3-Comparison — 60-Minute Swedish or Deep-Tissue Massage & 60min Float Therapy combo journey-within-wellness-center-rockville-maryland-2
Price: $161.99 → $141.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 2.4% | +32.0% | 1.2% | +94.7% | n/a | n/a | worked |
| GB/UDV | $3.72 | $4.33 | +16.5% | $2.47 | +75.7% | n/a | n/a | |
| MVR/UDV | $0.99 | $1.30 | +31.2% | $0.72 | +81.8% | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.