jj-massage-spa  ·  L3 - Massage  ·  Frankfort (Midwest)

Owner: Erek Walker  ·  Manager: Sarah Neligan  ·  Division: Chicago  ·  Stage:  ·  PDS: Massage - Reflexology - Foot

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 30-Minute Foot Reflexology Massage $45.00 $36.00 52.0% 2 $77.98
One 60-Minute Foot Reflexology Massage $70.00 $49.00 51.9% 8 $423.92

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 30-Minute Foot Reflexology Massage jj-massage-spa

Change anchor: 2026-03-01  ·  52d since change
Margin: 48.0% → 52.0% (4.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.3% 0.7% +154.8% 0.5% +29.5% +11.5% +143.3% worked
GB/UDV $0.19 $0.27 +38.0% $0.17 +57.7% +31.8% +6.1%
MVR/UDV $-0.02 $0.12 +698.2% $0.08 +51.1% +50.8% +647.4%

3-Comparison — One 60-Minute Foot Reflexology Massage jj-massage-spa

Change anchor: 2026-03-01  ·  52d since change
Margin: 49.4% → 51.9% (2.5pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.7% 2.5% -6.6% 2.6% -5.1% -21.1% +14.5% worked
GB/UDV $1.35 $1.33 -1.4% $1.40 -4.7% -8.0% +6.6%
MVR/UDV $0.57 $0.61 +6.8% $0.60 +1.0% +75.1% -68.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.