ivory-essentials-spa-and-salon · L3 - Massage · Owings Mills (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Basic Facial | $100.00 | $70.00 | 0.0% | 0 | $0.00 |
| 60 Minute Swedish or Deep Tissue Massage | $100.00 | $60.00 | 0.0% | 0 | $0.00 |
| 90 Minute Swedish or Deep Tissue Massage | $149.99 | $85.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 60 Minute Swedish or Deep Tissue Massage — 40.7% → 30.0% analysed below
3-Comparison — 60 Minute Swedish or Deep Tissue Massage ivory-essentials-spa-and-salon
Change anchor: 2025-12-01
· 142d since change
Margin: 40.7% → 30.0% (-10.7pp)
Margin: 40.7% → 30.0% (-10.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 5.8% | n/a | 0.0% | n/a | +12.9% | n/a | worked |
| GB/UDV | $0.00 | $3.49 | n/a | $0.00 | n/a | +10.4% | n/a | |
| MVR/UDV | $-2.19 | $0.74 | +133.6% | $0.00 | n/a | -187.2% | +320.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.