iti-massage-school · L3 - Massage · Plano (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 120-Minute Oriental Body Massage | $204.00 | $102.00 | 25.0% | 2 | $204.00 |
| 60-Minute Oriental Body Massage | $104.00 | $52.00 | 25.0% | 12 | $624.00 |
Activity Timeline (sorted newest first)
- 2025-09-17 Price change on 120-Minute Oriental Body Massage — $90.00 → $102.00 analysed below
- 2025-09-16 Price change on 60-Minute Oriental Body Massage — $45.00 → $52.00 analysed below
3-Comparison — 120-Minute Oriental Body Massage iti-massage-school
Price: $90.00 → $102.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 1.2% | -43.7% | 0.0% | n/a | -25.0% | -18.7% | worked |
| GB/UDV | $1.95 | $1.24 | -36.2% | $0.00 | n/a | -29.1% | -7.1% | |
| MVR/UDV | $0.19 | $0.24 | +26.4% | $0.00 | n/a | -33.6% | +60.0% |
3-Comparison — 60-Minute Oriental Body Massage iti-massage-school
Price: $45.00 → $52.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.8% | 3.5% | -26.7% | 0.0% | n/a | +0.0% | -26.7% | didnt work |
| GB/UDV | $2.80 | $2.28 | -18.5% | $0.00 | n/a | -2.1% | -16.3% | |
| MVR/UDV | $0.35 | $0.28 | -18.9% | $0.00 | n/a | -154.4% | +135.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.