intuitive-touch-massage-1-9 · L3 - Massage · Methuen (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60 Min Deep Tissue Massage | $200.00 | $124.00 | 0.0% | 0 | $0.00 |
| One 90 Min Deep Tissue Massage | $130.00 | $80.00 | 20.0% | 15 | $1,200.00 |
| Two 90 Min Deep Tissue Massage | $260.00 | $156.00 | 0.0% | 0 | $0.00 |
| One 60 Min Deep Tissue Massage | $100.00 | $64.00 | 20.3% | 13 | $832.00 |
Activity Timeline (sorted newest first)
- 2026-01-01 Margin change on One 60 Min Deep Tissue Massage — 28.9% → 20.3% analysed below
- 2026-01-01 Margin change on One 90 Min Deep Tissue Massage — 25.4% → 20.0% analysed below
3-Comparison — One 60 Min Deep Tissue Massage intuitive-touch-massage-1-9
Margin: 28.9% → 20.3% (-8.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.9% | 0.4% | -84.7% | 0.0% | n/a | -31.8% | -53.0% | didnt work |
| GB/UDV | $2.38 | $0.29 | -88.0% | $0.00 | n/a | -34.7% | -53.3% | |
| MVR/UDV | $0.41 | $0.05 | -88.9% | $0.00 | n/a | -37.8% | -51.1% |
3-Comparison — One 90 Min Deep Tissue Massage intuitive-touch-massage-1-9
Margin: 25.4% → 20.0% (-5.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.2% | +31.9% | 0.0% | n/a | -37.8% | +69.7% | didnt work |
| GB/UDV | $0.74 | $1.25 | +67.9% | $0.00 | n/a | -41.2% | +109.0% | |
| MVR/UDV | $0.08 | $0.06 | -23.4% | $0.00 | n/a | -93.5% | +70.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.