illa-spa-13-17  ·  L3 - Massage  ·  Washington (East)

Owner: Ledia Kalo  ·  Manager: Sacheen Carter  ·  Division: DC  ·  Stage:  ·  PDS: Massage - Other Specialty

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
50 mins Swedish Massage and 40 mins Body Scrub $220.00 $121.00 20.0% 2 $242.00
Illa Signature 60-Minute Single Massage $105.00 $57.75 20.0% 26 $1,501.50
Illa Signature 60-Minute Couples Massage $204.00 $112.20 20.0% 10 $1,122.00
Two Illa Signature 60-Minute Single Massages for One $210.01 $111.01 20.0% 3 $333.00
50 mins Swedish Massage and 50 mins European Facial $205.00 $112.75 20.0% 3 $338.25

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Illa Signature 60-Minute Single Massage illa-spa-13-17

Change anchor: 2025-08-09  ·  256d since change
Price: $52.50 → $57.75

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.8% 3.8% +0.0% 0.0% n/a +7.2% -7.2% worked
GB/UDV $2.10 $2.37 +13.3% $0.00 n/a +8.7% +4.6%
MVR/UDV $0.31 $0.38 +22.7% $0.00 n/a +12.1% +10.6%

3-Comparison — 50 mins Swedish Massage and 50 mins European Facial illa-spa-13-17

Change anchor: 2025-08-02  ·  263d since change
Price: $102.50 → $112.75

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.3% 1.4% +371.2% 0.0% n/a +2.1% +369.1% worked
GB/UDV $0.30 $1.53 +418.3% $0.00 n/a +3.9% +414.4%
MVR/UDV $0.05 $0.26 +431.7% $0.00 n/a -0.2% +432.0%

3-Comparison — Illa Signature 60-Minute Couples Massage illa-spa-13-17

Change anchor: 2025-08-16  ·  249d since change
Price: $102.00 → $112.20

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 0.9% -26.2% 0.0% n/a -4.3% -21.8% worked
GB/UDV $1.31 $1.06 -18.8% $0.00 n/a -4.5% -14.2%
MVR/UDV $0.16 $0.23 +43.7% $0.00 n/a -12.9% +56.6%

3-Comparison — 50 mins Swedish Massage and 40 mins Body Scrub illa-spa-13-17

Change anchor: 2025-09-10  ·  224d since change
Price: $110.00 → $121.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.5% n/a 0.0% n/a +1.0% n/a insufficient data
GB/UDV $0.00 $0.56 n/a $0.00 n/a +0.5% n/a
MVR/UDV $0.00 $0.07 n/a $0.00 n/a +2.7% n/a

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.