icolor-beauty-lab-2 · L3 - Massage · Santa Clara (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil | $188.00 | $125.00 | 19.0% | 5 | $625.00 |
| 60 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil | $127.99 | $69.00 | 20.8% | 51 | $3,512.10 |
| 90 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil | $376.00 | $245.00 | 22.0% | 4 | $980.00 |
| 60 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil | $255.99 | $139.00 | 20.0% | 26 | $3,614.00 |
Activity Timeline (sorted newest first)
- 2025-09-21 Price change on 90 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $112.80 → $125.00 analysed below
- 2025-09-20 Price change on 90 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $225.60 → $245.00 analysed below
- 2025-06-19 Price change on 60 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $153.60 → $128.00 analysed below
- 2025-06-18 Price change on 60 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $76.80 → $64.00 analysed below
- 2025-06-08 Price change on 90 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $189.00 → $225.60
- 2025-05-24 Price change on 90 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $99.00 → $112.80
- 2025-05-23 Price change on 60 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $129.99 → $153.60
- 2025-05-22 Price change on 60 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $59.99 → $76.80
- 2025-03-07 Price change on 90 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $179.00 → $189.00
- 2025-03-06 Price change on 60 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $119.99 → $129.99
- 2025-02-16 Price change on 60 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $99.00 → $119.99
- 2025-02-16 Price change on 60 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil — $52.00 → $59.99
3-Comparison — 60 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil icolor-beauty-lab-2
Price: $153.60 → $128.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 2.6% | +86.5% | 0.0% | n/a | +14.7% | +71.8% | worked |
| GB/UDV | $2.08 | $3.47 | +66.9% | $0.00 | n/a | +14.2% | +52.6% | |
| MVR/UDV | $0.20 | $0.28 | +42.9% | $0.00 | n/a | +7.9% | +35.0% |
3-Comparison — 90 Minute Couples Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil icolor-beauty-lab-2
Price: $225.60 → $245.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.6% | +89.4% | 0.0% | n/a | -0.2% | +89.5% | didnt work |
| GB/UDV | $0.74 | $1.52 | +105.7% | $0.00 | n/a | +5.9% | +99.8% | |
| MVR/UDV | $0.09 | $0.13 | +53.4% | $0.00 | n/a | +1040.0% | -986.6% |
3-Comparison — 60 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil icolor-beauty-lab-2
Price: $76.80 → $64.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 3.8% | +79.0% | 0.0% | n/a | +1.6% | +77.4% | worked |
| GB/UDV | $1.75 | $2.64 | +50.8% | $0.00 | n/a | +2.2% | +48.6% | |
| MVR/UDV | $0.10 | $0.25 | +136.3% | $0.00 | n/a | -15.3% | +151.5% |
3-Comparison — 90 Minute Swedish or Deep Tissue Massage w/Hot Towels & Essential Oil icolor-beauty-lab-2
Price: $112.80 → $125.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.3% | -6.2% | 0.0% | n/a | -20.9% | +14.7% | worked |
| GB/UDV | $0.32 | $0.39 | +24.8% | $0.00 | n/a | -16.6% | +41.4% | |
| MVR/UDV | $-0.01 | $0.04 | +695.4% | $0.00 | n/a | -7.7% | +703.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.