MarginWatch

i-am-aps-9 · L3 - Massage · Richmond (Pacific North)

Owner: Johan Sebastian Jimenez Izaguirre · Manager: Ozkar Alexis Sandoval Vasquez · Division: Vancouver · Stage: · PDS: Massage - Aroma Oil

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
Deluxe Serenity-140 min	$490.00	$245.00	40.0%	1	$245.00
Luxury Bliss -170 min	$580.01	$336.00	0.0%	0	$0.00
Perfect Harmony-110 min	$379.98	$205.00	40.0%	1	$205.00
Signature Body love -80 min	$280.00	$196.00	0.0%	0	$0.00
Whole body stress relief package-100min	$280.00	$196.00	40.0%	1	$196.00

Activity Timeline (sorted newest first)

2025-08-01 Margin change on Signature Body love -80 min — 45.0% → 40.0% analysed below
2025-07-01 Margin change on Deluxe Serenity-140 min — 45.0% → 40.0% analysed below
2025-06-01 Margin change on Perfect Harmony-110 min — 45.0% → 40.0% analysed below
2025-06-01 Margin change on Luxury Bliss -170 min — 45.0% → 40.3% analysed below
2025-06-01 Margin change on Whole body stress relief package-100min — 45.0% → 40.0% analysed below

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Deluxe Serenity-140 min i-am-aps-9

Change anchor: 2025-07-01 · 295d since change
Margin: 45.0% → 40.0% (-5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.0%	2.3%	n/a	0.0%	n/a	+2.0%	n/a	insufficient data
GB/UDV	$0.00	$5.74	n/a	$0.00	n/a	+43.4%	n/a
MVR/UDV	$0.00	$1.23	n/a	$0.00	n/a	-338.6%	n/a

3-Comparison — Signature Body love -80 min i-am-aps-9

Change anchor: 2025-08-01 · 264d since change
Margin: 45.0% → 40.0% (-5.0pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.0%	0.8%	n/a	0.0%	n/a	-32.0%	n/a	insufficient data
GB/UDV	$0.00	$1.66	n/a	$0.00	n/a	-34.3%	n/a
MVR/UDV	$0.00	$0.38	n/a	$0.00	n/a	-147.8%	n/a

3-Comparison — Perfect Harmony-110 min i-am-aps-9

Change anchor: 2025-06-01 · 325d since change
Margin: 45.0% → 40.0% (-5.0pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.5%	2.3%	+355.2%	0.0%	n/a	+95.3%	+259.8%	worked
GB/UDV	$1.04	$4.71	+354.7%	$0.00	n/a	+49.1%	+305.6%
MVR/UDV	$0.23	$0.93	+296.9%	$0.00	n/a	+111.2%	+185.7%

3-Comparison — Luxury Bliss -170 min i-am-aps-9

Change anchor: 2025-06-01 · 325d since change
Margin: 45.0% → 40.3% (-4.7pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.5%	1.1%	+127.6%	0.0%	n/a	+127.6%	0.0%	didnt work
GB/UDV	$3.40	$3.86	+13.7%	$0.00	n/a	+94.0%	-80.3%
MVR/UDV	$1.09	$0.67	-38.8%	$0.00	n/a	+55.0%	-93.7%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Whole body stress relief package-100min i-am-aps-9

Change anchor: 2025-06-01 · 325d since change
Margin: 45.0% → 40.0% (-5.0pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.5%	3.4%	+36.6%	0.0%	n/a	+51.6%	-15.1%	inconclusive
GB/UDV	$4.95	$6.76	+36.6%	$0.00	n/a	+38.2%	-1.6%
MVR/UDV	$0.86	$1.01	+16.9%	$0.00	n/a	+24.2%	-7.3%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.