humble-abode-2-4 · L3 - Massage · West Hollywood (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Swedish Massage | $120.01 | $79.00 | 44.9% | 1 | $85.99 |
| Two Swedish Massages | $240.01 | $155.00 | 45.3% | 1 | $169.99 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on One Swedish Massage — 40.0% → 44.9% analysed below
3-Comparison — One Swedish Massage humble-abode-2-4
Change anchor: 2026-03-01
· 52d since change
Margin: 40.0% → 44.9% (4.9pp)
Margin: 40.0% → 44.9% (4.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 5.6% | +77.8% | 3.2% | +75.9% | -36.1% | +113.9% | worked |
| GB/UDV | $2.47 | $4.78 | +93.5% | $2.49 | +91.5% | -29.3% | +122.8% | |
| MVR/UDV | $0.74 | $0.76 | +2.2% | $1.00 | -24.2% | -252337.2% | +252339.4% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.