house-of-bones-chiropractic-1 · L3 - Massage · Fort Worth (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| one 60 minute deep tissue massage | $110.00 | $77.00 | 50.0% | 13 | $1,001.00 |
| One 60 minute therapeutic massage | $110.00 | $77.00 | 50.0% | 5 | $385.00 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on One 60 minute therapeutic massage — 47.8% → 50.0% analysed below
- 2025-05-01 Margin change on one 60 minute deep tissue massage — 47.0% → 50.0% analysed below
- 2025-04-12 Price change on One 60 minute therapeutic massage — $60.57 → $77.00
- 2025-04-12 Price change on one 60 minute deep tissue massage — $54.00 → $77.00
3-Comparison — One 60 minute therapeutic massage house-of-bones-chiropractic-1
Margin: 47.8% → 50.0% (2.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 1.7% | -42.5% | 0.0% | n/a | +15.8% | -58.4% | didnt work |
| GB/UDV | $2.36 | $1.69 | -28.4% | $0.00 | n/a | +28.6% | -57.0% | |
| MVR/UDV | $0.69 | $0.62 | -10.8% | $0.00 | n/a | +247.7% | -258.5% |
3-Comparison — one 60 minute deep tissue massage house-of-bones-chiropractic-1
Margin: 47.0% → 50.0% (3.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.5% | 2.4% | -32.0% | 0.0% | n/a | +15.8% | -47.8% | didnt work |
| GB/UDV | $2.46 | $1.81 | -26.4% | $0.00 | n/a | +28.6% | -55.0% | |
| MVR/UDV | $0.75 | $0.58 | -22.1% | $0.00 | n/a | +247.7% | -269.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.