holistic-healthcare-clinics-32 · L3 - Massage · Fitzrovia (Unmapped)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Hour Sports Massage | $99.01 | $29.00 | 32.3% | 7 | $191.93 |
| One Hour Deep Tissue Massage | $99.01 | $29.00 | 32.6% | 29 | $798.89 |
| One Hour Swedish Massage | $99.01 | $29.00 | 32.8% | 7 | $193.46 |
Activity Timeline (sorted newest first)
- 2025-12-18 Price change on One Hour Sports Massage — $22.38 → $27.66 analysed below
- 2025-12-16 Price change on One Hour Swedish Massage — $22.39 → $27.54 analysed below
- 2025-11-08 Price change on One Hour Sports Massage — $27.56 → $22.65
- 2025-11-06 Price change on One Hour Swedish Massage — $27.56 → $23.12
- 2025-11-06 Price change on One Hour Deep Tissue Massage — $27.56 → $23.22 analysed below
3-Comparison — One Hour Swedish Massage holistic-healthcare-clinics-32
Price: $22.39 → $27.54
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 176.4% | 127.8% | -27.6% | 0.0% | n/a | -9.6% | -18.0% | didnt work |
| GB/UDV | $39.95 | $35.31 | -11.6% | $0.00 | n/a | -9.9% | -1.8% | |
| MVR/UDV | $11.88 | $11.46 | -3.5% | $0.00 | n/a | +11.6% | -15.1% |
3-Comparison — One Hour Deep Tissue Massage holistic-healthcare-clinics-32
Price: $27.56 → $23.22
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 890.0% | 619.4% | -30.4% | 0.0% | n/a | -44.4% | +14.0% | didnt work |
| GB/UDV | $245.83 | $139.02 | -43.5% | $0.00 | n/a | -49.3% | +5.9% | |
| MVR/UDV | $77.82 | $41.99 | -46.0% | $0.00 | n/a | -59.2% | +13.1% |
3-Comparison — One Hour Sports Massage holistic-healthcare-clinics-32
Price: $22.38 → $27.66
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 90.9% | 42.1% | -53.7% | 0.0% | n/a | -16.7% | -36.9% | didnt work |
| GB/UDV | $20.45 | $11.61 | -43.2% | $0.00 | n/a | -16.1% | -27.1% | |
| MVR/UDV | $6.11 | $2.95 | -51.7% | $0.00 | n/a | +7.2% | -58.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.