heaven-spa-1-21615053  ·  L3 - Massage  ·  Lake Forest (Pacific South)

Owner: Frederic Sender  ·  Manager: Javier Sanchez Ballesteros  ·  Division: Orange County  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Minute Swedish Body Massage $108.00 $66.96 25.0% 39 $2,611.44
60 Minute Foot Reflexology Massage $88.00 $57.20 25.0% 22 $1,258.40
60 Minute Couples Body Massage $218.00 $135.16 25.0% 13 $1,757.08
90 Minute Swedish Body Massage $200.00 $110.00 25.0% 13 $1,430.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minute Foot Reflexology Massage heaven-spa-1-21615053

Change anchor: 2026-03-21  ·  32d since change
Price: $51.04 → $57.20

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 1.5% +174.6% 0.0% n/a -7.7% +182.3% worked
GB/UDV $0.34 $1.11 +222.7% $0.00 n/a -3.6% +226.3%
MVR/UDV $0.04 $0.16 +278.9% $0.00 n/a -211.5% +490.4%

3-Comparison — 60 Minute Couples Body Massage heaven-spa-1-21615053

Change anchor: 2026-03-01  ·  52d since change
Price: $152.60 → $141.70

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 1.0% -0.3% 0.0% n/a -1.1% +0.8% didnt work
GB/UDV $1.52 $1.40 -8.1% $0.00 n/a -0.7% -7.4%
MVR/UDV $0.20 $0.20 -1.8% $0.00 n/a +30.8% -32.6%

3-Comparison — 60 Minute Swedish Body Massage heaven-spa-1-21615053

Change anchor: 2026-02-12  ·  69d since change
Price: $66.96 → $73.44

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.2% 2.3% -28.3% 0.0% n/a +7.4% -35.7% didnt work
GB/UDV $2.52 $1.66 -33.8% $0.00 n/a +7.5% -41.4%
MVR/UDV $0.23 $0.26 +14.2% $0.00 n/a +90.0% -75.7%

3-Comparison — 90 Minute Swedish Body Massage heaven-spa-1-21615053

Change anchor: 2025-10-20  ·  184d since change
Price: $116.00 → $103.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 1.0% +56.3% 0.0% n/a +2.1% +54.1% didnt work
GB/UDV $0.99 $1.55 +56.9% $0.00 n/a -2.0% +58.9%
MVR/UDV $0.15 $0.22 +49.3% $0.00 n/a +132.6% -83.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.