heaven-and-home-massage-1  ·  L3 - Massage  ·  San Ysidro (Multiregional)

Owner: Michael Stuart Moreno Portillo  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: San Diego  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Deep Tissue Massage Session - 90 Minutes $150.00 $90.00 35.0% 16 $1,440.00
Swedish Massage or Prenatal Massage Session - 60 Minutes $110.00 $69.00 34.8% 10 $690.00
Deep Tissue Massage Session - 60 Minutes $130.00 $77.00 35.1% 7 $539.00
Swedish Massage or Prenatal Massage Session - 90 Minutes $130.00 $83.20 32.0% 14 $1,164.80

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Deep Tissue Massage Session - 90 Minutes heaven-and-home-massage-1

Change anchor: 2026-01-18  ·  94d since change
Price: $81.00 → $90.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.8% 1.3% +53.0% 0.5% +141.7% -8.7% +61.7% worked
GB/UDV $0.75 $1.24 +65.2% $0.43 +190.0% +2.8% +62.4%
MVR/UDV $0.15 $0.15 +5.7% $0.08 +103.1% +55.0% -49.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Swedish Massage or Prenatal Massage Session - 90 Minutes heaven-and-home-massage-1

Change anchor: 2026-01-19  ·  93d since change
Price: $74.00 → $83.20

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 1.2% +30.4% 1.6% -25.3% -16.4% +46.8% didnt work
GB/UDV $0.81 $1.08 +33.3% $1.57 -31.3% -4.4% +37.7%
MVR/UDV $0.14 $0.16 +20.9% $0.27 -40.0% +30.0% -9.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.