healthy-spa-8 · L3 - Massage · Wilmington (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 20 Minute Foot Reflexology Session | $69.99 | $38.00 | 0.0% | 0 | $0.00 |
| 60 Minute Swedish Body Massage with Hot Stone | $140.01 | $74.99 | 0.0% | 0 | $0.00 |
| 45-Min Couples Swedish massage, 30 minutes of Back Massage (with Hot Sto... | $300.00 | $150.00 | 25.0% | 5 | $750.00 |
| 20 Minute Air Cupping Therapy | $79.00 | $37.92 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on 45-Min Couples Swedish massage, 30 minutes of Back Massage (with Hot Sto... — 32.0% → 25.0% analysed below
3-Comparison — 45-Min Couples Swedish massage, 30 minutes of Back Massage (with Hot Sto... healthy-spa-8
Change anchor: 2025-05-01
· 356d since change
Margin: 32.0% → 25.0% (-7.0pp)
Margin: 32.0% → 25.0% (-7.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 0.6% | -82.4% | 0.0% | n/a | +20.1% | -102.6% | didnt work |
| GB/UDV | $5.11 | $0.90 | -82.4% | $0.00 | n/a | +18.9% | -101.3% | |
| MVR/UDV | $0.90 | $0.18 | -80.1% | $0.00 | n/a | +28.8% | -108.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.