healthy-foot-care-massage-11 · L3 - Massage · Southlake (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 50-Minutes Deluxe Body Massage with Hot Stone Treatment | $240.00 | $120.00 | 0.0% | 0 | $0.00 |
| 50-Minutes Deluxe Body Massage with Hot Stone Treatment | $120.00 | $60.00 | 0.0% | 0 | $0.00 |
| Couples 60Min Custom Combo Massage, 30Mins Body and 30Mins Foot with Hot Stones | $259.98 | $129.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-20 Price change on Couples 50-Minutes Deluxe Body Massage with Hot Stone Treatment — $134.40 → $120.00 analysed below
- 2025-06-01 Margin change on 50-Minutes Deluxe Body Massage with Hot Stone Treatment — 27.1% → 25.0% analysed below
- 2025-02-14 Price change on 50-Minutes Deluxe Body Massage with Hot Stone Treatment — $64.80 → $72.00
- 2025-02-13 Price change on Couples 50-Minutes Deluxe Body Massage with Hot Stone Treatment — $129.60 → $137.60
3-Comparison — 50-Minutes Deluxe Body Massage with Hot Stone Treatment healthy-foot-care-massage-11
Margin: 27.1% → 25.0% (-2.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.1% | 1.6% | -61.7% | 0.0% | n/a | -17.7% | -44.1% | didnt work |
| GB/UDV | $3.10 | $1.38 | -55.6% | $0.00 | n/a | -12.4% | -43.2% | |
| MVR/UDV | $0.52 | $0.23 | -56.1% | $0.00 | n/a | -26.7% | -29.5% |
3-Comparison — Couples 50-Minutes Deluxe Body Massage with Hot Stone Treatment healthy-foot-care-massage-11
Price: $134.40 → $120.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 5.2% | +82.1% | 0.0% | n/a | -13.2% | +95.3% | didnt work |
| GB/UDV | $3.79 | $6.23 | +64.4% | $0.00 | n/a | -11.2% | +75.6% | |
| MVR/UDV | $0.63 | $-1.92 | -403.9% | $0.00 | n/a | -135.0% | -268.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.