health-spa-5-1 · L3 - Massage · Elk Grove (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Swedish or Deep Tissue Massage | $110.01 | $62.00 | 0.0% | 0 | $0.00 |
| One 45-Minute Massage with Aroma Oil | $85.00 | $45.00 | 0.0% | 0 | $0.00 |
| One 45-minute Swedish Massage or Deep Tissue Massage | $84.99 | $55.00 | 0.0% | 0 | $0.00 |
| Three 45-Minute Massages with Aroma Oil | $255.00 | $153.00 | 0.0% | 0 | $0.00 |
| One 60-minute Swedish Massage or Deep Tissue Massage | $110.01 | $63.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Thai Massage | $170.00 | $98.60 | 0.0% | 0 | $0.00 |
| One 60-minute Swedish Massage or Deep Tissue Massage | $110.00 | $68.20 | 0.0% | 0 | $0.00 |
| Two 45-Minute Massages with Aroma Oil | $170.00 | $85.00 | 0.0% | 0 | $0.00 |
| One 45 Minute Thai Massage | $128.00 | $79.00 | 0.0% | 0 | $0.00 |
| 45 Minute Swedish or Deep Tissue Massage | $85.00 | $52.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-13 Price change on One 60-minute Swedish Massage or Deep Tissue Massage — $77.00 → $68.20 analysed below
- 2025-08-15 Price change on One 60-minute Swedish Massage or Deep Tissue Massage — $65.00 → $77.00
3-Comparison — One 60-minute Swedish Massage or Deep Tissue Massage health-spa-5-1
Change anchor: 2025-09-13
· 221d since change
Price: $77.00 → $68.20
Price: $77.00 → $68.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.1% | 6.2% | +50.4% | 0.0% | n/a | +3.3% | +47.0% | didnt work |
| GB/UDV | $3.61 | $5.16 | +42.8% | $0.00 | n/a | +5.9% | +36.9% | |
| MVR/UDV | $1.18 | $1.62 | +36.9% | $0.00 | n/a | +77.6% | -40.7% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.