health-atlast-orange-2  ·  L3 - Massage  ·  Orange (Pacific South)

Owner: Cesar Estuardo Cifuentes Alarcon  ·  Manager: Ozkar Alexis Sandoval Vasquez  ·  Division: Orange County  ·  Stage:  ·  PDS: Massage - Therapeutic

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Two, 60-Minute Therapeutic Massages $180.00 $90.00 40.0% 5 $450.00
One 60-Minute Therapeutic Massage $90.00 $45.00 40.0% 3 $135.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60-Minute Therapeutic Massage health-atlast-orange-2

Change anchor: 2025-10-30  ·  174d since change
Price: $39.00 → $45.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.4% 3.4% +40.9% 0.0% n/a +28.2% +12.8% didnt work
GB/UDV $1.05 $1.51 +44.5% $0.00 n/a +34.4% +10.1%
MVR/UDV $0.30 $0.32 +6.4% $0.00 n/a +78.5% -72.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Two, 60-Minute Therapeutic Massages health-atlast-orange-2

Change anchor: 2025-11-02  ·  171d since change
Price: $75.00 → $90.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 2.7% +330.3% 0.0% n/a +8.4% +322.0% worked
GB/UDV $0.47 $2.85 +502.4% $0.00 n/a +14.2% +488.3%
MVR/UDV $0.13 $0.53 +303.6% $0.00 n/a -21.0% +324.6%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.