healing-touch-massage-spa-2 · L3 - Massage · DeLand (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 minute Swedish individual massage | $120.00 | $60.00 | 32.0% | 15 | $900.00 |
| Two 60 minute Swedish individual Massage | $240.00 | $120.00 | 33.0% | 4 | $480.00 |
Activity Timeline (sorted newest first)
- 2025-08-30 Price change on One 60 minute Swedish individual massage — $52.00 → $60.00 analysed below
- 2025-08-28 Price change on Two 60 minute Swedish individual Massage — $104.00 → $120.00 analysed below
- 2025-08-01 Margin change on Two 60 minute Swedish individual Massage — 29.8% → 33.0%
- 2025-05-11 Price change on Two 60 minute Swedish individual Massage — $122.50 → $104.00
- 2025-05-10 Price change on One 60 minute Swedish individual massage — $59.50 → $54.50
- 2025-05-01 Margin change on One 60 minute Swedish individual massage — 39.0% → 31.7%
- 2025-05-01 Margin change on Two 60 minute Swedish individual Massage — 31.0% → 28.8%
3-Comparison — One 60 minute Swedish individual massage healing-touch-massage-spa-2
Price: $52.00 → $60.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 5.0% | +600.0% | 0.0% | n/a | +6.0% | +594.0% | worked |
| GB/UDV | $0.53 | $3.19 | +500.0% | $0.00 | n/a | +7.0% | +493.0% | |
| MVR/UDV | $0.05 | $0.69 | +1262.6% | $0.00 | n/a | +49.3% | +1213.3% |
3-Comparison — Two 60 minute Swedish individual Massage healing-touch-massage-spa-2
Price: $104.00 → $120.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.8% | +20.8% | 0.0% | n/a | +12.0% | +8.8% | worked |
| GB/UDV | $0.84 | $0.91 | +7.3% | $0.00 | n/a | +12.1% | -4.7% | |
| MVR/UDV | $-0.25 | $0.23 | +190.4% | $0.00 | n/a | -2331.8% | +2522.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.