healing-touch-massage-spa-2-4 · L3 - Massage · DeLand (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30 Min Swedish Massage And 30 Min Facial for COUPLES | $340.01 | $229.00 | 0.0% | 0 | $0.00 |
| Two 60-Minute Swedish Couples Massage | $259.98 | $129.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Swedish Couples Massage with Hot Stone | $300.00 | $147.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on One 60-Minute Swedish Couples Massage with Hot Stone — 43.2% → 28.6% analysed below
- 2025-05-15 Price change on Two 60-Minute Swedish Couples Massage — $182.00 → $129.00 analysed below
- 2025-05-11 Price change on One 60-Minute Swedish Couples Massage with Hot Stone — $210.00 → $147.00
- 2025-05-01 Margin change on Two 60-Minute Swedish Couples Massage — 50.0% → 29.5%
3-Comparison — One 60-Minute Swedish Couples Massage with Hot Stone healing-touch-massage-spa-2-4
Margin: 43.2% → 28.6% (-14.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 1.0% | -42.5% | 0.0% | n/a | -12.3% | -30.2% | didnt work |
| GB/UDV | $3.07 | $1.40 | -54.3% | $0.00 | n/a | -14.9% | -39.4% | |
| MVR/UDV | $0.84 | $0.17 | -80.3% | $0.00 | n/a | -41.1% | -39.2% |
3-Comparison — Two 60-Minute Swedish Couples Massage healing-touch-massage-spa-2-4
Price: $182.00 → $129.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 2.2% | +213.4% | 0.0% | n/a | -12.2% | +225.6% | didnt work |
| GB/UDV | $1.29 | $2.86 | +122.2% | $0.00 | n/a | -12.5% | +134.7% | |
| MVR/UDV | $0.49 | $0.27 | -45.7% | $0.00 | n/a | -17.3% | -28.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.