healing-touch-family-chiropractic-2 · L3 - Massage · Peoria (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 Minute Massage with Aroma Therapy | $130.00 | $90.00 | 0.0% | 0 | $0.00 |
| Two 60 Minute Massages with Aroma Therapy | $260.01 | $178.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-13 Price change on One 60 Minute Massage with Aroma Therapy — $69.00 → $87.50 analysed below
- 2025-10-27 Price change on Two 60 Minute Massages with Aroma Therapy — $154.00 → $138.00 analysed below
- 2025-10-16 Price change on One 60 Minute Massage with Aroma Therapy — $115.50 → $69.00
- 2025-05-01 Margin change on Two 60 Minute Massages with Aroma Therapy — 30.2% → 42.0%
3-Comparison — Two 60 Minute Massages with Aroma Therapy healing-touch-family-chiropractic-2
Price: $154.00 → $138.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 2.3% | +185.3% | 0.0% | n/a | +16.7% | +168.6% | didnt work |
| GB/UDV | $1.13 | $3.23 | +185.3% | $0.00 | n/a | +19.8% | +165.4% | |
| MVR/UDV | $0.36 | $0.91 | +152.4% | $0.00 | n/a | +212.8% | -60.3% |
3-Comparison — One 60 Minute Massage with Aroma Therapy healing-touch-family-chiropractic-2
Price: $69.00 → $87.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.6% | 3.1% | -44.0% | 0.0% | n/a | -19.6% | -24.3% | didnt work |
| GB/UDV | $3.91 | $2.72 | -30.3% | $0.00 | n/a | -15.6% | -14.7% | |
| MVR/UDV | $1.10 | $0.70 | -36.7% | $0.00 | n/a | -252.8% | +216.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.