healing-spa-8 · L3 - Massage · Midlothian (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| The ideal 60 minutes combination massage including 45 minutes body massa... | $105.00 | $73.50 | 21.0% | 17 | $1,249.50 |
| 45Mins Combo Massage including 30Mins Back and 15Mins Foot Reflexology | $99.00 | $69.30 | 21.0% | 1 | $69.30 |
| Couples 60-Minute Deluxe Massage with Hot Stones Treatment | $170.00 | $153.00 | 21.0% | 22 | $3,366.00 |
| 60-Minute Deluxe Massage with Hot Stones Treatment | $95.00 | $85.50 | 21.0% | 13 | $1,111.50 |
Activity Timeline (sorted newest first)
- 2026-01-09 Price change on The ideal 60 minutes combination massage including 45 minutes body massa... — $70.00 → $73.50 analysed below
- 2025-12-14 Price change on The ideal 60 minutes combination massage including 45 minutes body massa... — $63.00 → $70.00
- 2025-04-05 Price change on Couples 60-Minute Deluxe Massage with Hot Stones Treatment — $135.00 → $153.00 analysed below
- 2025-04-04 Price change on 60-Minute Deluxe Massage with Hot Stones Treatment — $76.50 → $85.50 analysed below
- 2025-03-28 Price change on 45Mins Combo Massage including 30Mins Back and 15Mins Foot Reflexology — $60.39 → $69.30 analysed below
3-Comparison — Couples 60-Minute Deluxe Massage with Hot Stones Treatment healing-spa-8
Price: $135.00 → $153.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.7% | +2.3% | 0.0% | n/a | -5.2% | +7.6% | worked |
| GB/UDV | $3.56 | $4.23 | +18.9% | $0.00 | n/a | -1.2% | +20.1% | |
| MVR/UDV | $0.57 | $0.66 | +15.6% | $0.00 | n/a | -6.0% | +21.7% |
3-Comparison — 45Mins Combo Massage including 30Mins Back and 15Mins Foot Reflexology healing-spa-8
Price: $60.39 → $69.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 1.0% | +4.7% | 0.0% | n/a | -2.1% | +6.8% | didnt work |
| GB/UDV | $0.78 | $0.81 | +4.7% | $0.00 | n/a | -1.3% | +6.0% | |
| MVR/UDV | $0.13 | $0.11 | -20.5% | $0.00 | n/a | -39.9% | +19.4% |
3-Comparison — 60-Minute Deluxe Massage with Hot Stones Treatment healing-spa-8
Price: $76.50 → $85.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.6% | -1.3% | 0.0% | n/a | +1.1% | -2.4% | worked |
| GB/UDV | $2.14 | $2.34 | +9.5% | $0.00 | n/a | +4.4% | +5.1% | |
| MVR/UDV | $0.32 | $0.36 | +11.5% | $0.00 | n/a | -199.8% | +211.3% |
3-Comparison — The ideal 60 minutes combination massage including 45 minutes body massa... healing-spa-8
Price: $70.00 → $73.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 1.1% | -33.4% | 0.0% | n/a | -29.7% | -3.8% | didnt work |
| GB/UDV | $1.36 | $0.94 | -30.9% | $0.00 | n/a | -28.9% | -2.0% | |
| MVR/UDV | $0.23 | $0.18 | -21.1% | $0.00 | n/a | -5037.5% | +5016.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.