MarginWatch

healing-massage-therapy-1-2 · L3 - Massage · Arden (East)

Owner: House Account · Manager: Mohamed Boulaq · Division: Asheville, NC · Stage: · PDS: Massage - Aroma Oil

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
One 90min. Integrative Massage with Aromatherapy and optional Cupping	$145.00	$71.05	50.0%	16	$1,136.80
One 60min. Integrative Massage with Aromatherapy and optional Cuppi...	$100.00	$50.00	50.0%	12	$600.00

Activity Timeline (sorted newest first)

2026-03-22 Price change on One 90min. Integrative Massage with Aromatherapy and optional Cupping — $94.25 → $71.05 analysed below
2026-03-19 Price change on One 60min. Integrative Massage with Aromatherapy and optional Cuppi... — $65.00 → $50.00 analysed below

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60min. Integrative Massage with Aromatherapy and optional Cuppi... healing-massage-therapy-1-2

Change anchor: 2026-03-19 · 34d since change
Price: $65.00 → $50.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.3%	2.2%	-2.9%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$1.48	$1.10	-25.3%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.61	$0.40	-34.9%	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — One 90min. Integrative Massage with Aromatherapy and optional Cupping healing-massage-therapy-1-2

Change anchor: 2026-03-22 · 31d since change
Price: $94.25 → $71.05

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.8%	4.1%	+44.1%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$2.30	$2.90	+26.4%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.83	$1.02	+23.3%	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.