MarginWatch

healing-hands-massage-spa-3 · L3 - Massage · Clearwater (Southeast)

Owner: Khushbakht Malik · Manager: Jake Moore · Division: Tampa · Stage: · PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
50-min Couple Massage + 30 min Spinal Decompression w/ Hot Stone & ...	$330.02	$216.00	0.2%	4	$777.60
50-Minute Couples Massage w/ Hot Stone, Hot Towels, Eye Mask & Arom...	$210.00	$181.00	0.0%	3	$488.70

Activity Timeline (sorted newest first)

2025-12-01 Margin change on 50-min Couple Massage + 30 min Spinal Decompression w/ Hot Stone & ... — 3.8% → 0.2% analysed below
2025-12-01 Margin change on 50-Minute Couples Massage w/ Hot Stone, Hot Towels, Eye Mask & Arom... — 3.1% → 0.0% analysed below
2025-11-26 Price change on 50-Minute Couples Massage w/ Hot Stone, Hot Towels, Eye Mask & Arom... — $181.00 → $162.90
2025-11-16 Price change on 50-min Couple Massage + 30 min Spinal Decompression w/ Hot Stone & ... — $205.20 → $194.40
2025-04-01 Margin change on 50-min Couple Massage + 30 min Spinal Decompression w/ Hot Stone & ... — 13.5% → 10.2%
2025-04-01 Margin change on 50-Minute Couples Massage w/ Hot Stone, Hot Towels, Eye Mask & Arom... — 14.1% → 10.0%
2025-03-04 Price change on 50-min Couple Massage + 30 min Spinal Decompression w/ Hot Stone & ... — $169.00 → $216.00
2025-03-04 Price change on 50-Minute Couples Massage w/ Hot Stone, Hot Towels, Eye Mask & Arom... — $139.00 → $181.00

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 50-min Couple Massage + 30 min Spinal Decompression w/ Hot Stone & ... healing-hands-massage-spa-3

Change anchor: 2025-12-01 · 142d since change
Margin: 3.8% → 0.2% (-3.6pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.4%	2.7%	+12.9%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$4.78	$5.21	+8.9%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.08	$0.00	-98.1%	$0.00	n/a	n/a	n/a

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 50-Minute Couples Massage w/ Hot Stone, Hot Towels, Eye Mask & Arom... healing-hands-massage-spa-3

Change anchor: 2025-12-01 · 142d since change
Margin: 3.1% → 0.0% (-3.1pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.9%	2.5%	+166.2%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$1.55	$4.00	+158.0%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.02	$-0.01	-146.7%	$0.00	n/a	n/a	n/a

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.