healing-hands-massage-bodywork-2 · L3 - Massage · Sarasota (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60-Minute Swedish Full-Body Massage | $149.99 | $79.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Swedish Full-Body Massage | $75.00 | $45.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Therapeutic Full Body Massage with Reflexology Foot Massage | $150.00 | $69.00 | 39.1% | 1 | $69.00 |
| Two 60 Minute Therapeutic Full Body Massage | $210.01 | $99.00 | 30.3% | 1 | $99.00 |
| One 60 Minute Therapeutic Full Body Massage | $105.00 | $55.00 | 38.2% | 4 | $220.00 |
| One 90 Minute Therapeutic Full Body Massage | $125.00 | $79.00 | 30.0% | 3 | $237.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on Two 60 Minute Therapeutic Full Body Massage — 38.5% → 30.3% analysed below
- 2025-12-01 Margin change on One 60 Minute Therapeutic Full Body Massage — 41.8% → 38.2% analysed below
- 2025-11-29 Price change on One 60 Minute Therapeutic Full Body Massage — $61.75 → $55.00
- 2025-11-25 Price change on Two 60 Minute Therapeutic Full Body Massage — $123.50 → $99.00
3-Comparison — Two 60 Minute Therapeutic Full Body Massage healing-hands-massage-bodywork-2
Margin: 38.5% → 30.3% (-8.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.2% | -69.6% | 0.0% | n/a | +11.9% | -81.5% | didnt work |
| GB/UDV | $0.90 | $0.24 | -72.9% | $0.00 | n/a | -0.1% | -72.8% | |
| MVR/UDV | $0.15 | $0.03 | -76.7% | $0.00 | n/a | -593.6% | +516.9% |
3-Comparison — One 60 Minute Therapeutic Full Body Massage healing-hands-massage-bodywork-2
Margin: 41.8% → 38.2% (-3.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 2.5% | +204.2% | 0.0% | n/a | +22.5% | +181.7% | worked |
| GB/UDV | $0.47 | $1.42 | +200.9% | $0.00 | n/a | +20.2% | +180.8% | |
| MVR/UDV | $0.13 | $0.40 | +218.9% | $0.00 | n/a | -741.4% | +960.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.