healing-hand-by-elsa-1  ·  L3 - Massage  ·  Minneapolis (Midwest)

Owner: House Account  ·  Manager: Mohamed Boulaq  ·  Division: Minneapolis  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 60-Minute Swedish Massage $100.00 $70.00 0.0% 0 $0.00
One 90-Minute Swedish Massage $150.00 $105.00 0.0% 0 $0.00
One 30-Minute Swedish Massage $60.00 $45.00 0.0% 0 $0.00
One 60-Minute Swedish Massage $100.00 $70.00 0.0% 0 $0.00
One 120-Minute Swedish Massage $195.00 $136.50 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60-Minute Swedish Massage healing-hand-by-elsa-1

Change anchor: 2025-05-01  ·  356d since change
Margin: 16.7% → 25.0% (8.3pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 1.2% +98.8% 0.0% n/a +10.0% +88.8% worked
GB/UDV $0.44 $0.84 +93.3% $0.00 n/a +9.1% +84.1%
MVR/UDV $0.07 $0.21 +189.9% $0.00 n/a -26.0% +215.9%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.