healing-cypress-massage-and-wellness-6 · L3 - Massage · Murfreesboro (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Tranquility Spa Day: 90 Minute Relax & Renew Massage and 60 Minute ... | $340.00 | $221.00 | 25.0% | 7 | $1,547.00 |
| Serenity Spa Day: 90 Minute Relax & Renew Massage, 30 Minute Body T... | $450.03 | $290.00 | 25.0% | 2 | $580.00 |
| Harmony Spa Day: 60 Minute Relax & Renew Massage and 60 Minute Cust... | $280.00 | $175.00 | 25.0% | 13 | $2,275.00 |
| Restorative Spa Day | $300.00 | $150.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-16 Price change on Tranquility Spa Day: 90 Minute Relax & Renew Massage and 60 Minute ... — $187.00 → $221.00 analysed below
- 2025-11-18 Price change on Harmony Spa Day: 60 Minute Relax & Renew Massage and 60 Minute Cust... — $168.00 → $182.00 analysed below
- 2025-11-14 Price change on Serenity Spa Day: 90 Minute Relax & Renew Massage, 30 Minute Body T... — $225.00 → $290.00 analysed below
3-Comparison — Harmony Spa Day: 60 Minute Relax & Renew Massage and 60 Minute Cust... healing-cypress-massage-and-wellness-6
Price: $168.00 → $182.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 2.9% | +199.8% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.63 | $5.28 | +224.7% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.20 | $0.78 | +280.9% | $0.00 | n/a | n/a | n/a |
3-Comparison — Serenity Spa Day: 90 Minute Relax & Renew Massage, 30 Minute Body T... healing-cypress-massage-and-wellness-6
Price: $225.00 → $290.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 0.7% | -54.8% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $3.41 | $1.99 | -41.7% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.42 | $0.24 | -43.4% | $0.00 | n/a | n/a | n/a |
3-Comparison — Tranquility Spa Day: 90 Minute Relax & Renew Massage and 60 Minute ... healing-cypress-massage-and-wellness-6
Price: $187.00 → $221.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 1.3% | +94.3% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.48 | $2.87 | +94.3% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.24 | $0.41 | +72.8% | $0.00 | n/a | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.