MarginWatch

happy-foot-spa-24 · L3 - Massage · Cedar Park (South Central)

Owner: House Account · Manager: Mohamed Boulaq · Division: Austin · Stage: · PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil Treatment	$119.00	$59.50	0.0%	0	$0.00
Couples 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil	$219.00	$109.50	0.0%	0	$0.00

Activity Timeline (sorted newest first)

2025-05-05 Price change on Couples 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil — $122.64 → $109.50 analysed below
2025-05-02 Price change on 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil Treatment — $65.45 → $59.50 analysed below
2025-03-14 Price change on 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil Treatment — $59.50 → $65.45
2025-03-14 Price change on Couples 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil — $109.50 → $122.64
2025-02-12 Price change on 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil Treatment — $54.74 → $59.50
2025-02-12 Price change on Couples 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil — $100.74 → $109.50

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil Treatment happy-foot-spa-24

Change anchor: 2025-05-02 · 355d since change
Price: $65.45 → $59.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	3.3%	6.0%	+83.9%	0.0%	n/a	+13.6%	+70.3%	didnt work
GB/UDV	$2.13	$3.89	+82.9%	$0.00	n/a	+9.2%	+73.7%
MVR/UDV	$0.18	$0.53	+197.9%	$0.00	n/a	+499.7%	-301.7%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Couples 50-Minute Therapeutic Body Massage with Hot Stone and Essential Oil happy-foot-spa-24

Change anchor: 2025-05-05 · 352d since change
Price: $122.64 → $109.50

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.1%	2.4%	+122.1%	0.0%	n/a	+8.6%	+113.5%	didnt work
GB/UDV	$1.34	$2.67	+98.3%	$0.00	n/a	+4.1%	+94.3%
MVR/UDV	$0.23	$0.28	+24.4%	$0.00	n/a	+237.7%	-213.2%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.