hands-on-healing-13 · L3 - Massage · Jacksonville (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90 minute personalized Healing Massage | $105.00 | $80.85 | 0.0% | 0 | $0.00 |
| Therapeutic Prenatal Massage **First Time Client** | $85.00 | $55.25 | 0.0% | 0 | $0.00 |
| One 2 hour personalized Healing Massage | $130.00 | $100.10 | 0.0% | 0 | $0.00 |
| One 2 hour personalized Healing Massage | $130.00 | $100.10 | 0.0% | 0 | $0.00 |
| One 60 minute personalized Healing Massage | $75.00 | $52.50 | 0.0% | 0 | $0.00 |
| Healing Massage with Thai Stretches and Accupressure on foot + hot towel | $120.00 | $61.20 | 0.0% | 0 | $0.00 |
| One 90 minute personalized Healing Massage | $105.00 | $80.85 | 0.0% | 0 | $0.00 |
| *First Time Client Special* Therapeutic Healing Massage | $80.00 | $52.00 | 0.0% | 0 | $0.00 |
| One 60 minute personalized Healing Massage | $75.00 | $60.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-28 Price change on Therapeutic Prenatal Massage **First Time Client** — $52.00 → $55.25 analysed below
3-Comparison — Therapeutic Prenatal Massage **First Time Client** hands-on-healing-13
Change anchor: 2025-08-28
· 237d since change
Price: $52.00 → $55.25
Price: $52.00 → $55.25
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.8% | +1.2% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $0.92 | $0.99 | +7.5% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.34 | $0.30 | -10.5% | $0.00 | n/a | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.