hands-of-healing-massage-therapy · L3 - Massage · Cincinnati (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Min Massage | $135.00 | $79.65 | 0.0% | 0 | $0.00 |
| 60 Min Massage | $110.00 | $66.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-01 Margin change on 90 Min Massage — 35.0% → 24.7% analysed below
- 2025-10-01 Margin change on 60 Min Massage — 40.0% → 31.8% analysed below
- 2025-02-23 Price change on 90 Min Massage — $66.00 → $79.65
3-Comparison — 90 Min Massage hands-of-healing-massage-therapy
Margin: 35.0% → 24.7% (-10.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 3.5% | n/a | 0.0% | n/a | -5.2% | n/a | insufficient data |
| GB/UDV | $0.00 | $2.77 | n/a | $0.00 | n/a | -5.7% | n/a | |
| MVR/UDV | $0.00 | $0.39 | n/a | $0.00 | n/a | +63.7% | n/a |
3-Comparison — 60 Min Massage hands-of-healing-massage-therapy
Margin: 40.0% → 31.8% (-8.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 3.0% | n/a | 0.0% | n/a | -16.0% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.97 | n/a | $0.00 | n/a | -5.7% | n/a | |
| MVR/UDV | $0.00 | $0.42 | n/a | $0.00 | n/a | -21.0% | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.